True Colors: How Do Consumers Know If It’s Really a Green Product?
The NextLife Brand Guarantees It.
You’re about to go to market with what you say is a sustainable product. Are you sure you’re not about to greenwash your consumers? Does your product really measure up as a green product? What is the real environmental impact of your product? These are just some of the questions consumers will contemplate as they consider your product next to other similar products.
But when consumers see the NextLife name on your product, they won’t question you at all because they know that all NextLife products are environmentally friendly.
What does it mean to carry the NextLife brand?
As your partner, the NextLife brand is flexible and can support your product in any way you see fit. For some companies, that means NextLife is the lead in product naming such as “NextLife product by your company name” or it’s “product name, a NextLife product.”
If you already have a green brand that resonates well with consumers, then incorporating the NextLife Certified Seal of Sustainability is another option for you. Green labels impact consumer purchase decisions by providing relevant environmental information at the point of sale.
The NextLife Certified Seal of Sustainability™ is a credible means to showcase your green product lines.
Consumers Trust It
When consumers see the NextLife brand, whether it’s in the product name, or on the NextLife Certified Seal of Sustainability, they know your product is of the highest quality with minimal environmental impact. Your product must contain a minimum of 25% post consumer recycled content to carry the NextLife brand.
Products That Fall Short
If your product does not meet the minimum requirements to carry the NextLife brand, we will work with you through our LifeCycle Assessment (LCA) process to identify all the key inefficiencies within your operations, provide key recommendations for implementation, and partner with you to deliver a green product to market. We can usually work with your existing supply chain partners to make your product more environmentally friendly and meet the requirements necessary to carry the NextLife brand.
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