No Greenwashing

What is greenwashing and how can you avoid it

Greenwashing is the deceptive use of green marketing. Many companies have found that being green may help them gain market share so they jump on the green marketing wagon without the science and verification to support the greenness of their products.

NextLife Products are Immune from Greenwashing

When you see the NextLife name on a product, you know that you’re protected from claims of greenwashing. Betrayal is one of the worst feelings and when you purchase a product that claims to be “green” but wasn’t, it is hurtful and downright wrong.

The Process

When businesses partner with us, they undergo a rigorous evaluation process that starts with a LifeCycle Assessment of businesses current product development process to determine whether an existing product can be made greener. It is the first step in bringing a sustainable product to market. The LifeCycle Assessment is part of the ISO 14000 environmental management standards. This cradle-to-grave analysis is the investigation and valuation of the environmental impacts of a product or service. The NextLife LCA examines all steps in the creation of a product or service and then identifies ways to make the product or service more environmentally friendly.